Town & Country School had only dabbled in the world of marketing videos and wasn’t quite sure where to begin. That’s our speciality, helping organizations find their voice and how to share it through video storytelling.

We started the process with our Video Marketing Workshop to help school administrators determine what they wanted the video to do and to find the best way to get there. We came out of the workshop with ideas for two different videos, 1) show donors how their gift is helping students at the school and 2) show what Town & Country is and how it has set itself apart from other specialty schools in Oklahoma.

The goal of this video is to show how Town & Country School is a changing lives. One common theme when we talked with parents was how their kids often felt like outsiders at other schools but when they started at Town & Country they felt loved and part of the community. We decided to illustrate that at the beginning of the video through a scene with young actors and a voiceover from the talented Sharla Victor.