The Tristesse Grief Center is a one of a kind nonprofit in Tulsa. It provides counseling to adults and children who have lost a loved one. It provides individual and group therapy as well as unique therapy designed specifically for children.

We produced this video for its annual gala and helped raise more than $150,000. We started this project with our Video Marketing Workshop where we discussed goals and the best way to achieve them through video. Our plan was to profile two families who lost a loved one and used the Grief Center to help navigate through the pain. We shot video of both families at the Grief Center using some of the counseling services. We also shot video of a group counseling session.

Our goal throughout the production was to be sensitive to the emotions of the family members. We made sure that a representative from the Grief Center, specifically a therapist, was present during the interviews. We talked with the families before the interviews as well to explain how the process worked. We also made sure that they saw the video before the gala so they knew what to expect on the night of the event.

In the end, the video helped the Grief Center raise more than $150,000 at the gala. It will also be used for other fundraising efforts moving forward.